Monterey County • Monterey Peninsula

Real Estate Done

Differently

We built a system where sellers choose their level of service, see where

every dollar goes, and walk away with more money.

Find Your Prep Plan

CEO, Founder, Team Lead

Meet the Team

Meet Pete Ruiz

From the Diamond
to Real Estate

Born and raised in California, Pete has been a resident of the state for over 30 years. With a unique background as a former baseball player with the Boston Red Sox organization from 2008 to 2014, Pete brings an unparalleled work ethic and competitive edge to real estate.

Seven full seasons of professional baseball taught Pete invaluable lessons — discipline, thriving under pressure, and a relentless drive for results. Today, he channels that same intensity into helping homeowners across Monterey County maximize their real estate outcomes.

Pete is a problem solver who thrives under pressure, no matter how high the stakes. He is results-driven with an extensive and proven track record of continuous success — including 133+ five-star reviews and over $200 million in production.

$0M+

In Production

5-Star Reviews

In Carmel

Our Proven Method

Prep. Price. Present.™

How we sell homes is different from how most agents sell homes. Every home we sell

goes through our proven method — because we believe the seller deserves real choice, full transparency, and maximum results.

Prep

We start with preparation because what you do before you list determines what you walk away with. We own our staging company — controlling cost, timeline, and quality with no middleman.

Price

Every tier is itemized so you see exactly where every dollar goes. We prove the math — showing you why you net more at higher service levels. Nothing wasted. Nothing left on the table.

Present

We present your home using Three Wows, Zero Distractions™. We identify the three things that make buyers stop and pay attention, remove everything that competes, and showcase your home at its absolute best.

See How It Works for Your Home

Client Success Stories

What Our Clients Say

★ ★ ★ ★ ★

"Pete and his team went above and beyond for us. The staging transformed our home and we sold for well over asking price. His process is transparent and we knew exactly what we were paying for at every step."

Sarah & Michael T.

Carmel, CA

★ ★ ★ ★ ★

"As first-time sellers, we were nervous. Pete's Prep. Price. Present. method gave us complete confidence. He showed us the math on every option and we walked away with more than we ever expected."

David L.

Pacific Grove, CA

★ ★ ★ ★ ★

"Working with The Ruiz Group was a game-changer. Pete's competitive drive and attention to detail are unmatched. Our home sold in under a week at top dollar thanks to his staging and pricing strategy."

Jennifer & Robert K.

Monterey, CA

Explore the Area

Communities We Serve

From the iconic Monterey Peninsula to the heart of Silicon Valley, we bring deep local

expertise to every neighborhood.

Follow Along

@ruizgrp on Instagram

Behind the scenes, market insights, client wins, and community highlights — follow

The Ruiz Group for the latest.

LOCAL Insights & Resources

From Our Blog

What $4 Million Buys You in Pebble Beach Right Now

The median Pebble Beach home sold for $4.05 million in March 2026, up 44.6% year over year. Here's what that price actually buys, where the value lives, and what it means for buyers and sellers. ...more

Pebble Beach

May 26, 2026•4 min read

Luxury Living in Carmel-by-the-Sea

Discover the charm and luxury of Carmel-by-the-Sea, a coastal village with world-class real estate. ...more

Carmel-by-the-Sea

May 26, 2026•5 min read

Luxury Living in Pacific Grove: 2026 Guide

Explore Pacific Grove's luxury lifestyle, real estate, and community in this 2026 guide. ...more

Pacific Grove

May 26, 2026•12 min read

Selling • March 28, 2026

Why Staging Isn't Just About Furniture — It's About Strategy

Discover how our proprietary staging system helps sellers net more by controlling cost, timeline, and quality from start to finish.

Market Update • March 15, 2026

Monterey County Market Update: Spring 2026

Inventory is shifting, rates are stabilizing, and buyers are returning. Here's what it means for your home's value right now.

Investing • February 22, 2026

Building Wealth Through Real Estate: A Former Athlete's Perspective

Pete shares how the discipline of professional sports translates directly into smart real estate investing and wealth-building.

Our Newsletter

Black Sheep Bleat

Monthly stories on overcoming fear, discovering your differences, and building a business (and a life) that no one else can replicate.

Remove Your Emotion. Create Theirs. (3 Min. Read) Vol. 10

Why the smartest sellers leave their emotion at the door. A Pacific Grove story from The Ruiz Group on how logic at list time means more money at close ...more

Black Sheep Bleat

April 26, 2026•3 min read

Ambition Without Anxiety: Reconciling Doing and Being (4 Min. Read) Vol. 9

External freedom is what you can do in the world. Internal freedom is what no one can take from you. The Ruiz Group on why high-functioning people stay stuck on the hamster wheel, and the three questi... ...more

Black Sheep Bleat

March 26, 2026•4 min read

Your Value Is Revealed by What You Refuse (4 Min. Read) Vol. 8

The fastest way to define your value is to define what you refuse. The Ruiz Group on the three things TRG won't do, the clients we won't take, and why saying no is the loudest way to show your standar... ...more

Black Sheep Bleat

February 26, 2026•4 min read

Let's Connect

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Strategy Session

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