A REAL ESTATE STRATEGY
TAILORED TO YOU
Delivering results defined by you, with the discretion, precision, and care your home deserves.
Emotion is the villain of real estate
Remove your
emotions.
Create theirs.
We get it. Your home is your sanctuary. When you look around, all you see are the big and small moments that have unfolded there.
Once you make the decision to sell your home and you hire TRG, it's our responsibility to help you detach emotionally.
That means prepping a neutral product that appeals to the largest audience based on data, facts, and proven strategy. Not emotion.
Emotional Seller
AGENT
The emotional seller picks the first agent they interview. Or they choose someone simply because they're a friend or relative.
PREP
To the emotional seller, a home is like a beloved child. It's perfect in every way, just as it is. They strongly resist doing the prep necessary to net the most money.
PRICE
An emotional seller prices based on what their home is worth to them (or what they "need"), rather than data and comps.
PRESENT
Buyers feel like intruders when they tour the emotional seller's home. Grandma's picture is still hanging, nothing is staged, and each wall is a vibrant color.
TRG Seller
AGENT
The TRG seller knows we are working solely for their best outcome. They confidently hand us the reins because they want the most money possible.
PREP
The TRG seller loves their special home. But they accept that getting top dollar for it means prepping a neutral product for the masses.
PRICE
The TRG seller understands the damage of 'days on market.' They price based on data and sold comps.
PRESENT
Buyers just feel that "wow" quality when they step into the home of a TRG seller. And it inspires them to move forward quickly and confidently.
Emotion is the villain of real estate
Prep. Price. Present.™
1
Pr
Preparation
Prep Slow, Sell Fast.
Your home is too valuable to rush onto the market. Investing the time upfront to present it effectively will always be worth it.
2
Pc
Price
Find the "Sweet Spot."
There's a market value for everything, and buyers are more educated than ever. Accurate pricing is a must for a successful sale.
3
Ps
Present
3 Wows, No Distractions.
Successful presentation makes buyers feel good. There's nothing that creates mental friction or gives them a reason to hesitate.
Click to learn how TRG can apply its listing formula to your property
Selected Work
A Glimpse Inside
Service Packages
You decide
how much to pay.
We don't believe in “industry standard” or that one size fits all. Because it doesn't…
Every home requires a unique strategy and a different level of attention.
We've created three unique service packages to reflect that reality and show you exactly what you are getting for what you are paying.
Find out which service package works best for you
Prep Slow. Sell Fast.
We understand that you are eager and raring to go! We are, too! The reality is that this is one of the most valuable assets that you own (if not the most valuable), and how you prepare your home for the market matters.
The right prep will yield results, while the wrong prep will leave you in a world of hurt. Let us roll up our sleeves and get to work for you so that your biggest problem is deciding which offer to take.
Click to find out what prep steps will get you more money
3 Wows™,
No Distractions.
Every property has the potential to showcase 3 “Wows” – 3 things that spark an emotional connection between buyers and your home.
The kryptonite to any “Wows” are distractions. Even the most minor distractions deter your potential buyers from seeing the best features of your property. Our philosophy is simple: highlight your “Wows” and eliminate your distractions.
In-House Staging
Staged homes sell faster and for more money, so we built our own staging operation exclusively for our clients.
We Stage Better.
We Stage Faster.
We Stage For Less.
Click to learn how you can get free home staging
Take the Quiz
Find your
prep plan.
Take our 2-minute assessment to see what your home needs before listing — and what it could be worth with the right prep.
TRG
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