The Ruiz Group

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For Monterey County

July 2026

The Secret of Consistency: It’s Not About You. (3 Min. Read) Vol. 11

June 29, 20264 min read
Black Sheet Bleat
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Bored by your own routine?

Good.

Spend time around anyone who's reached real, lasting success and you'll keep hearing the same thing: success is boring.

The line gets repeated constantly, by all kinds of people, but we'll hand the credit to our friend and KW founder Gary Keller, who has returned to it again and again across interviews, podcasts, and books, among them The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, co-authored with Jay Papasan (and well worth your time to read).

The core idea goes like this: success is boring because it comes down to figuring out which small actions push you toward your goal, then repeating them again and again and again, predictably and systematically, no matter your mood or whatever else happens to be going on in your life. No exceptions. No excuses.

Depending on how you look at it, that can sound punishingly dull, and honestly, mastering it is one of the hardest things most people ever attempt. Here's where it tends to break down for a lot of folks:

  1. They don't know what they want. This one's enormous. How are you supposed to know what to do when you have no idea where you're headed? Without a long-term direction that genuinely excites you, you'll drift.

  2. Their goals are borrowed. Related, but worth separating out, because this one catches people who believe they already know what they want. We brushed on it in Volume 9 ("Ambition Without Anxiety"). If your goals aren't in true alignment with your deepest, core values, you'll quit the moment things get hard. And the kind of consistency we're describing is hard. The goal has to be worth it to you.

  3. They haven't figured out what actually moves the needle. This one tends to trip up perfectionists and beginners alike. The fix is simply to start trying things, fearlessly. Experiment with the curiosity of a kid at play. Find out what works for you and what doesn't. Get comfortable being uncomfortable. Treat your failures as feedback, right alongside your wins, and let both reshape your approach.

  4. They have Shiny Object Syndrome. Sorting out which actions pay off takes time (months and months of it). Plenty of people bail long before they've collected any real data. "Consistent" doesn't mean sticking with something for a month and then jumping ship.

When this came up at one of our recent team meetings, an agent asked us, "But how do you actually keep going?"

The idea of staying consistent forever, without eventually burning out, felt impossible to him.

Here's what we told him, and what we genuinely believe is the key that unlocks all of it: Decenter yourself.

This isn't about you. Become a giver. Live to make other people's lives richer, healthier, more meaningful, in whatever way you can, large or small.

Think about it. Look at your goals again. And there it is…

Your goals. Your wants. Your needs. You, you, you.

"I want X."

"I'd feel so much better if I could just X."

No wonder you're burnt out. Self-focused goals drain you because they lock you inside your own narrow little world. Of course your moods feel like they matter, as they're the only thing in view. Every passing thought, fear, emotion, and small daily worry gets inflated by 100 percent. It's like wandering through a fun house, minus the fun.

So try this instead: Take a deep breath. Zoom out. Notice all the people around you living their own separate lives. Bring to mind the individuals you know. Loved ones, friends, colleagues, clients, anyone.

Pick one. For the rest of today (just today), could you commit to putting that person's needs ahead of yours? What would change if, for a single day, you ran every decision through one question: "What would make this person's life better?"

Give it a shot. When the day's done, check in with yourself. How do you feel, and would you want to run the experiment again tomorrow?

Do that consistently for a year, then tell us how much closer you are to your own goals than when you started.


If you enjoyed reading this, please consider forwarding it to a friend. We truly appreciate each one of our readers and subscribers. Thank you for being here!

Here's to your success,


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THE RUIZ GROUP
of Keller Williams Realty

Led by Pete Ruiz, REALTOR®​
DRE: 01974535

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Team Leader: Pete Ruiz | DRE #01974535

Managing Broker: Dan Hill | DRE #01350268